This is what we aim to achieve by establishing close relationships across all distribution channels.

These strong relationships enable us to treat sub-distributors like our own teams, and easily convince them to prioritize the placement of our principals' products throughout vital sales touchpoints.

However, offline distribution is just the tip of the iceberg. As the trend of online shopping accelerates in Indonesia, we have established dedicated partnerships with key e-commerce platforms to promote online presence of our principals' products through diversified digital marketing initiatives, from anchor stores, effective online banners, to social media activations that generate sales.